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Fashion retailer stocks in-house products as well as leading beauty brands like Huda and Smashbox.
April 3, 2023
By: Christine Esposito
Editor-in-Chief
H&M Beauty is set to open its first ever global flagship H&M Beauty on May 5 in Oslo. The new and upgraded store will carry a wide selection of H&M-branded beauty products and more than 80 other brands, including high-profile lines such as Huda Beauty, Smashbox, Anastasia Beverly Hills, KVD, Origins and Emma S. A second store will open on May 25 in Oslo City. The stores are based within H&M stores, but will have their own entrances. Each will offer H&M Beauty’s own...
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